<nettime-ann> The Serendipity Machine by Sebastian Olma

[Geert Lovink <geert@xs4all.nl>]

.
Out now! The Serendipity Machine.
By Sebastian Olma, with a foreword by Joe Pine

Order or download for free at http://www.theserendipitymachine.com

The notion of serendipity is not new to business thinking. Everyone  
knows how important unexpected encounters and knowledge exchange are  
for innovation. What is new is actually building a business – a  
machine – that systematically facilitates serendipity. This book  
presents a disruptive business model that is able to achieve exactly  
that. It reveals the principles behind the business model, giving  
companies and organisations the opportunity to become serendipity  
machines themselves.



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