R.Anderson on 15 Nov 2000 03:25:58 -0000


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Re: <nettime> No Logo is a good Logo


The real problem with No Logo isn't the look of the thing, it's 
what's inside. Anyone involved with critical thinking or cultural 
production over at least the last 20 years knows everything that's 
inside the covers. I found it an homogenizing piece of work that 
packaged cultural criticism into neat sound bites for the media. It 
simply isn't interesting, unless you are looking for a glossy 
validation for what you may have been thinking for decades. Let's 
call it "criticism light". If that's what it has to be to reach the 
Starbucks set then it's unfortunate that the rest of us have to 
endure the author promoting it everywhere. Her claims that we are 
winning the good fight don't hold water. Just look around, hang out 
at the mall.

Randall Anderson


>I disagree with Mr. King. The book is sitting here on my coffee table,
>waiting for me to finish the latest Flashman book so I can get to it.
 <...>

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