Re: <nettime> No Logo is a good Logo

[David Mandl <dmandl@panix.com>]

On Tue, 14 Nov 2000, josephine bosma wrote:

> Just a small (light?) joke on the no logo/Naomi Klein issue: at the
> Doors of Perception conference this weekend Spanish artist Martí
> Guixé presented many interesting ideas, of which the following was
> one. He showed a potato omelet with a Calvin Klein logo baked on
> it. His idea was to have large corporations sponsor food so we could
> eat for free.

Josephine--

Good one, but (for the record) probably untrue.  I'd be willing to bet
that the food would cost MORE--first of all because it would now be
Designer Food, and second of all, well, just because.

My favorite example: Movie theatres in NYC charge something like $4 for a
tub of popcorn (probably more now).  I'd bet that the cost of that popcorn
approaches zero.  A few years ago, theatres started printing ads on the
popcorn cups, for which they presumably receive advertising revenue.  Not
only has the price of the popcorn not dropped since then, but it's
continued to go up.  So they sell popcorn that costs them practically
nothing for infinite markup, AND get advertising revenue for every cup
sold.  Magic!

Exhibit B: Ticket prices for big rock concerts haven't dropped since they
started accepting corporate sponsorship.  Far as I know they've
skyrocketed.

Cheers,

   --Dave.

--
Dave Mandl
dmandl@panix.com
davem@wfmu.org
http://www.wfmu.org/~davem




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