| bc on Fri, 25 Jan 2002 12:06:08 +0100 (CET) |
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| <nettime> Enronomics Advertising |
[forwarding in relation to the info-dig on Enron tv commercials that are archived online. seems to be in a need of a mirror, or it is a mirror mirroring itself. may disappear soon, so.... in any case, two things, the commercials (.asf files/windows) and also the context of the adverts in relation to mediarchitecture at large] [1] pertinant enron commecials: WHY [2] background on ENRON advertising and the basic economics behind the broadband/energy/information trading business, making markets and wheeling deals. [odd thing is, little mention has been made of the push for the Enron agenda in US energy policy, and if there are nuts out there willing to tackle that eggplant in the field, let it be known, as sea-to-sea 4/5th inefficient e-grids are on the table, as is a revived nuclear force which cannot protect itself from sabotage from outside or from harzards created in itself, yet resolved. but, with each week, the US President keeps putting the need for the Energy (note:) Security Act on board, as if no one will notice any connection between legalized bribery and the mass mediated public, somatized into submissive repositioning. the true-believing nation- engineering itself, lacks design, intent, is more of forces at work. but this story has a spark to it that reflects the world, from oil and power to politics and corruption, from money and policy to bureaucracy and an industrial agenda that never fails to uninspire. if this is what is right, good, and true, i wonder what is wrong, then. if the moral is the loss to investors and not influence at the highest levels, renegging on several global treaties to hand-hold the wealthy with the govern- mentalized agenda, hmmmm. makes one wonder what the Treasury department is doing, the Security and Exchange Commissions, the Justice Departments, and that long lost friend of ours, the Vice President (of the People of the US). sometimes catstrophe seems to offer hope in a new way to rebuild, a new approach. but this is anything but. just another bandaid in the wall of bureademocracy. bc] US.GOV => take a hint. this is not a test, this is an actual emergency of the democratic system of the United States and its ability to represent the human republic's will.... [1] once saw a commercial in the apparently well-noted "Why?" commercial tv-ad spot for Enron in its wild days, circa 2000, and found an url archiving a few of the commercials. have written about one, the last in the list on the website, all for windows media player named: [from Enron's website on advertising why-campaign] http://www.enron.com/corp/askwhy/ There is a very simple question behind our advertising campaign. WHY? It is a small word... but it can bring years of conventional assumptions to a jarring halt. Find out how we're changing the way industries think. Discover the power of WHY [tv commercials/windows media videos] * Why. It can bring years of conventional assumptions to a jarring halt. 30 seconds (1.5M Windows Media) * It's how we are changing the way industries think. 30 seconds (1.6M Windows Media) * Enron has created the market to buy and sell bandwidth. 30 seconds (1.6M Windows Media) 30 seconds (5M QuickTime Mac) * EnronOnline has created an open, transparent marketplace. 60 seconds (3.1M Windows Media) 30 seconds (1.6M Windows Media) * Enron has created a new market to protect revenue against unfavorable weather. 60 seconds (3.3M Windows Media) 30 seconds (1.6M Windows Media) [the last was aired on US_presidential election night advert and really jarring at that, given the backing of one of the candidates, a hot button issue, and real tough talk (literal assassination stuff of a CEO who gives bad news to shareholders). this is about as classic an expose as could be imagined about the opacity yet transparency of the grab for power, and the gloating at its powerless achievements...] http://www.enron.com/corp/askwhy/ [2] [secondly, the url in-search-of the above brought this page up, regarding a marketing blitzkrieg of enronomic proportions. what is odd about this, or maybe not for those versed in the arcane media- frenzied industrial fashion modeling, is that this 'shell game' in the advertising biz sounds very much like what was going on in the energy biz, and making an early (and protected/monopoly-even) market out of media deals, such as the enron-blockbustervideo on-demand deal that went sour, info now shredded:] http://www.ana.net/com/ta/tapast.cfm Association of National Advertisers (US) info borrowed from: Television Advertising Committee AGENDA [Managing Risk by Enron] I. MANAGING ADVERTISING PRICE RISK Enron (the energy company) has moved into the media business. With a service just introduced in the past year, Enron creates a forward market for media buying that guarantees long-term pricing for both the buyer and the seller. This helps both advertisers and media companies manage advertising price risk. Currently available for spot TV, they expect this to create efficiencies, changing the way advertising is bought and sold. Speakers: Mike Horning, Director; Edward Ondarza, Vice President - Enron Media Services [...here is the outlined info/context. some of it is edited out, but the bits that connect the dots remain, such as selling of media/broadband, advertising/marketing and positive-feedback/ nielson ratings systems and family ratings, family friendliness, and 'giving people the answer to the question' which is basically the raison-de-etre of the US education plan for standardized testing, answer correctly and go ahead. that this is wall-streeted and networked and to-be-traded and bought upfront, in advance, and speculated, and built out, well, Enron is as good an example of the 'power' of media reaching from energy to information to material goods, stuff. and the trade or making the market to place the goods in relation to. the infra/sub-structure upon which the capital will flow, continent to continent, sea to shining blindness.] Thursday, January 10, 2002 9:30 a.m. - 2:00 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY, 10017 AGENDA I. INTERACTIVE TELEVISION (9:45-10:45) (e.g., TiVo, Replay) will help drive interactive advertising. II. LEGISLATIVE UPDATE (11-12) current legislative issues facing television advertisers as well as marketers in general. III. LUNCH / 0THER BUSINESS (12-1) * Finalize agenda for 2002 TV Advertising Forum * Nielsen Local People Meters letter of support * Benchmarking: Has anyone worked with PowerMedia? (Key concept is measuring the media habits of a single brand's Persuadables - the only people who can be influenced by a brand's marketing message.) IV. TARGETED, ADDRESSABLE ADVERTISING (1-2) A new technology exists that provides the ability to customize all creative components of a television ad, such as video, music, voiceover, copy, and titles - to deliver the most relevant television content to an individual household. ... ------------------------------------------------------------------------ Thursday, November 8, 2001 10:00 a.m. - 2:00 p.m. AGENDA I. MediaPort (10:15-11:15) MediaPort is the brand new media management company ... [Mike] will not only discuss the mission of the new company, but he'll also address the impact that the events of 9/11 have had (and continue to have) on the media community. As background, MediaPort is expected to develop a standardized, Internet-based system to manage transactions and payments for traditional and online media buying throughout the U.S. advertising industry. Speaker: Mike Lotito, CEO - MediaPort II. THE WALL STREET PERSPECTIVE (11:30-12:30) Merrill Lynch will share its perspective on the impact the 9/11 crisis has had on the advertising industry, with an emphasis on television. Speakers: Lauren Rich Fine, First Vice President / Managing Director, Corporate Strategy & Research - Merrill Lynch Eve Glatt, Assistant Vice President - Merrill Lynch III. LUNCH / OTHER BUSINESS (12:15-1:30) * Update on 2002 TV Advertising Forum * Committee Benchmarking: How has the 9/11 crisis impacted your advertising? ... ------------------------------------------------------------------------ The Media Methods, Tools & Techniques Council ------------------------------------------------------------------------ Thursday, November 8, 2001 2:00 p.m. - 4:30 p.m. The ARF, 641 Lexington Avenue @ 54th Street, 11th Floor ... RewardTV (this will be the first presentation) Cheryl Idell (formerly of Initiative) will provide, for the first time ever, TV attentiveness measures for the new fall season from IAG's newly launched RewardTV web site (www.rewardtv.com). This is a new approach to gauging consumer attentiveness to TV advertising, programs and product placement. Currently, RewardTV is in its Beta phase with about 50,000 members. Plans are to grow to 5 million. Members can go to the site once a day, to answer questions about programming and commercials, and receive Reward Points for correct answers. The goal of RewardTV is to change the pay people watch TV so they pay more attention. ComScore (this will be the second presentation) Gian Fulgoni, comScore's Chairman and co-founder, will show a wide variety of applications using actual data from their new service. comScore monitors the on-line behavior of a massive global sample of opt-in Internet users numbering 1.5 million people. They capture the complete details of all on-line activity whether in non-secure or secure sessions. As a result, all browsing and buying activity is collected. Using panelists' names and addresses as a link to off-line databases such as credit card records or retailers' frequent shopper POS data, comScore can also relate on-line behavior to off-line transactions. If you also want to go to the ARF meeting, please RSVP to Bill Duggan - bduggan@ana.net / 212 455-8010. ------------------------------------------------------------------------ Tuesday, June 19, 2001 9:45 a.m. - 2:15 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY I. INTERACTIVE TV / GEMSTAR-TV GUIDE (10-11) Business Week says that Gemstar-TV Guide International may be the hottest - and perhaps the most controversial - player in the new world of interactive TV. Today, their interactive program guide is seen in more than 10 million homes. The game plan is to make this guide the portal to the TV universe, much as AOL or MSN greets you as you log on to the Internet.... Speaker: Peter Boylan, Co-President & COO - Gemstar-TV Guide International II. LOCAL PEOPLE METER UPDATE (11:30-12:30) Nielsen will give an update of the Boston People Meter demonstration, plans for expansion and the need for advertiser understanding and commitment to the project. Speaker: Dave Thomas, SVP, Director of Advertising Service - Nielsen III. OTHER BUSINESS * Feedback on 2001 TV Advertising Forum / advanced planning for 2002 * Continue discussion on how ANA Television Advertising Committee can work with AAAA National TV and Radio Committee ------------------------------------------------------------------------ Wednesday, February 7, 2001 10:00 a.m. - 2:00 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY I. MANAGING ADVERTISING PRICE RISK Enron (the energy company) has moved into the media business. With a service just introduced in the past year, Enron creates a forward market for media buying that guarantees long-term pricing for both the buyer and the seller. This helps both advertisers and media companies manage advertising price risk. Currently available for spot TV, they expect this to create efficiencies, changing the way advertising is bought and sold. Speakers: Mike Horning, Director; Edward Ondarza, Vice President - Enron Media Services II. KEY INITIATIVES FOR SPOT TV: Electronic Dating Invoicing / Creation of an Upfront Market The Television Bureau of Advertising is leading the charge to get stations, reps and agencies to fully implement an electronic data invoicing system for spot TV by January 2001. And there may be some possible cost saving benefits for clients, too. TVB is also trying to create an upfront market for national spot TV. Speakers: Chris Rohrs, President; Abby Auerbach, EVP; Joe Tirinato, SVP - Television Bureau of Advertising III. TV AD FORUM / FAMILY FRIENDLY FORUM UPDATES Again, mark your calendars for the 2001 TV Forum on March 29th at the Plaza Hotel in New York. We'll update you on the agenda for this event and give an update on our Family Friendly Forum too. There is also room on the agenda for a benchmarking session. Please forward your suggestions to Bill Duggan (bduggan@ana.net or 212-455-8010 or cmusolino@ana.net 212-455-8012). One comment that we've already received is: "I'd like to get some feedback on what, if any, other advertisers are doing in the name of 'advertising effectiveness.' I know most are doing some form of modeling work, but is there proprietary work being done? My European counterparts are way ahead of us here, mainly because the data available to us isn't as good as theirs. Now that VNU owns both Nielsen Media Research and Store Data, I'd love to revisit single source data." ... ------------------------------------------------------------------------ Tuesday, November 8, 2000 10:00 a.m. - 2:00 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY... AGENDA I. FACILITATING THE MEDIA BUYING PROCESS BuyMedia, Inc. offers a web-based technology that streamlines the media buying process. It eliminates paperwork and cuts the time needed to buy and sell advertising. Speakers: Jerry Sacchetti - BuyMedia, Inc. II. VIRTUAL SIGNAGE / PRODUCT PLACEMENT A new technology now makes it possible to place virtual signage into live televised broadcasts (sports). This technology can also put signage and even product into TV programs (e.g., a can of Coke on the kitchen table during an episode of "Friends"). This could have implications for how "time" is sold by the TV networks. Speakers: Paul Slagle, VP Sales & Marketing - Princeton Video Image III. TV FORUM / FAMILY FRIENDLY FORUM UPDATES Mark your calendars for the 2001 TV Forum on March 29th @ the Plaza Hotel in New York. We'll update you on the agenda for this event and give an update on our Family Friendly Forum too. ------------------------------------------------------------------------ Thursday, June 22, 2000 10:00 a.m. - 2:00 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY AGENDA I. Committee Update/ANA Update II. Reaching Consumers Through Broadband. . . Leveraging the global reach of dial-up Internet access and the consistent growth of broadband, companies are giving consumers the flexibility to move between services at different speeds, using different devices -- all with one consistent interface. Get the latest on how this will affect the way marketers communicate with consumers. Speakers: Chris Zak, VP, Excite@Home III. BASES' Awareness Model Learn how BASES is adapting their awareness model to meet the changing media landscape. Speakers: Tim Wilke, SVP, AcNielsen Bases IV. Industry Updates/Benchmarking Session ------------------------------------------------------------------------ Thursday, January 13, 2000 10:00 a.m. - 2:00 p.m. ANA Headquarters, 708 Third Avenue, 33rd Floor, New York, NY AGENDA I. Committee Update/ANA Update - Washington Update Get an overview of the latest issues affecting marketers in Washington D.C. Speaker: Dan Jaffe, EVP, Government Relations, ANA II. Nielsen Local Measurement Initiatives What's the average cost of a 30-second spot? Get the latest figures from the AAAA's 1999 TV production survey. Speakers: David Thomas, SVP Managing Director and Connie Pigati, VP, Nielsen Media Research III. Personal Video Recording Devices - Demos and Insights into the Future of the Technology Speakers: Representatives from TIVO and Replay IV. TV Ad Forum Update and Benchmarking Session [to top] ------------------------------------------------------------------------ ANA COMMITTEES: TELEVISION ADVERTISING: PAST AGENDAS ------------------------------------------------------------------------ © Copyright 2002 Association of National Advertisers, Inc. (fair-use, enronomics education, PUBLIC ENERGY NETWORK 2oo2) the Public Energy Network-list democratic energy policy by and for humans worldwide http://www.electronetwork.org/works/pen/ list sponsored by openflows.org # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@bbs.thing.net and "info nettime-l" in the msg body # archive: http://www.nettime.org contact: nettime@bbs.thing.net