<nettime> Google bought DoubleClick a few years ago.

Right now, Google is mid-way through a process to disable AdBlocker. The really strange thing is that they are not disabling it for enterprise customers (large corporations), which is ironic in three different ways. (1)

At the same time DoubleClick, the largest online advertisement channel, is increasing the stealthiness with which they serve ads. AdBlocker has already stopped working in Chrome, and will soon see reduced effectiveness across all platforms.

(1)

a. They are disabling it for the people that need it the most and enabling it for the people that need it the least.

b. Google's mission statement is "don't be evil"- this is fn evil.

c. Enterprise is their largest market, how does this make business sense?

__Addendum__

Actually most of the advertising industry is mid-way through moving to "content marketing" which is where the advertising is the content.

Sent from Chrome.

((º Ω º))

http://bishopZ.com
_______________________________________________________________________

# distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: http://mx.kein.org/mailman/listinfo/nettime-l # archive: http://www.nettime.org contact: nettime@kein.org # @nettime_bot tweets mail w/ sender unless #ANON is in Subject: