Eveline Lubbers on 26 Sep 2000 14:48:01 -0000 |
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[Nettime-nl] inspirerend anti-globaliserings gedachtegoed |
> FvJ schreef: > Ja, maar tegen de 'globalisering' zijn, vind ik zo muf. > En van het gedachtengoed van de demonstranten raak ik ook niet bepaald > opgewonden. > Teveel gezeur, te weinig passie zegt evel: Oh, als het zo ligt, is het hoog tijd om te zondigen tegen de nettime-nl regels en toch eens even iets in het Engels te posten. Er is een geweldig boek uit van Naomi Klein, een Canadese aktivist- journalist, het heet No Logo, Taking Aim at the Brand Bullies over branding en hoe hun image tegenwoordig veeleer de waarde van bedrijven bepaald dan bijv. hun produktie. En hoe aktivisten daar hun voordeel mee kunnen doen. Naomi Klein verwoordt het gedachtegoed van de nieuwe generatie protesten op straat. Ik was bijna zelf naar Praag gegaan (en dat voor iemand die al tien jaar nauwelijks de straat meer op is geweest) Zie: de website die bij het boek hoort http://www.nologo.org en twee profiles van haar en haar ideeen, erg leuk om te lezen: 1. No-Brands-Land http://www.fastcompany.com/online/38/nklein.html 2. Guardian afgelopen zaterdag: Hand-to-brand-combat As a teenager, Naomi Klein was a dedicated mall rat, fixated on designer labels. A bare decade later, the author of a life-changing book on anti-corporatism and the new politics, she is at the heart of the protest at the current World Bank summit in Prague. How everything turned around for her: http://www.guardianunlimited.co.uk/Archive/Article/0,4273,4066782, 00.html en een recensie: Solutions for a sold planet http://infoculture.cbc.ca/archives/bookswr/bookswr_01182000_nao mikleininterview.phtml (Review in the Village Voice December 1999 by danielle truscott) Branding is taking up more and more of our public space. Logos are on billboards, televisions and computers. Even our bodies have become the backdrop for corporate advertising. Naomi Klein sees a backlash brewing to all this branding and she's written about it in her new book, No Logo: Taking Aim at the Brand Bullies. If any notions of a warm and fuzzy global economy dishing out equality and prosperity for all are still standing, Naomi Klein’s No Logo: Solutions for a Sold Planet deftly pulls the rug out from under them and sends them sprawling. The 1990s have seen widespread media coverage of the fallout from what Klein calls the ‘‘global logo web’’: multinational corporations’ sweatshop scandals and environmental mayhem, Silicon Valley’s overwhelmingly temp- laden labor force, the perverse economy of style in which ghetto kids create cool-hunted images for brands they can’t afford to own (and sometimes kill to). Evidence is abundant and the public has been alerted: The information age’s global economy of groovy Gaps, Starbucks, and Microsofts isn’t as cool as it pledged to be. Klein gathers all the evidence in No Logo, which is nothing short of a complete, user-friendly handbook on the negative effects that ’90s überbrand marketing has had on culture, work, and consumer choice. Likewise, she offers an encyclopedic compilation of the decade’s fringe and mainstream anticorporate actions and mind- sets, proposing that they signal the approach of ‘‘a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.’’ Culture- jamming adbusters turn Joe Camel into Joe Chemo on billboards and Web sites, while an expanding network of labor, environmental, and human rights organizations stages protests at Niketowns, Shell stations, and McDonald’s outlets with campaigns that bring ‘‘a brand’s production secrets crashing into its marketing image.’’ A high-tech savvy, Internet-armed youth culture has shifted its politics away from identity issues and toward anticorporate concerns, says Klein, creating a generation of potential rabble- rousers poised to take on the multinational corporations’ monolith using its own technologies and marketing strategies. Klein leaves no doubt that the public, and most notably the younger public, is increasingly questioning whether the new world order brings global village or global pillage. But her faith in a coming tsunami of anticorporate sentiment and activism seems painfully optimistic: If nothing else convinces you that tendrils of a tyrannical logo-based economy have wound themselves nearly irretrievably into every nook and cranny of our lives and consciousness, this book certainly will. Still, by delivering its news in a voice and style rich with language, references, and humor sure to reach a generation of Most Likely to Be Future Activists, No Logo may itself be one of the anticorporate movement’s best hopes yet. No Logo: Solutions for a Sold Planet By Naomi Klein Picador, 334 pp., $25 Interview with Activist Naomi Klein on her new book No Logo http://infoculture.cbc.ca/archives/bookswr/bookswr_01182000_nao mikleininterview.phtml > > > > > > > groet, groet, > > Francisco van Jole > > http://www.2525.com > wekelijkse nieuwsgids - webcam - e-zine - etc. > > > > > > > > > > > > ______________________________________________________ > * Verspreid via nettime-nl. Commercieel gebruik niet > * toegestaan zonder toestemming. <nettime-nl> is een > * open en ongemodereerde mailinglist over net-kritiek. > * Meer info, archief & anderstalige edities: > * http://www.nettime.org/. > * Contact: Menno Grootveld (rabotnik@xs4all.nl). > ______________________________________________________ * Verspreid via nettime-nl. Commercieel gebruik niet * toegestaan zonder toestemming. <nettime-nl> is een * open en ongemodereerde mailinglist over net-kritiek. * Meer info, archief & anderstalige edities: * http://www.nettime.org/. * Contact: Menno Grootveld (rabotnik@xs4all.nl).