[rohrpost] justdoit

["Steinberger Peter" <a9301858@unet.univie.ac.at>]

HI!

Eine kleine Ergänzung zu Naomi Klein, No Logo und den Strategien der neuen
Freiheit durch Personalisierung in einer Corporate World.

Jonah Peretti wollte sich sweatshop auf seine custom-made Nikes sticken
lassen. Was dann passierte zeigt folgender Mailverkehr. Ist natürlich
Englisch, im aktuellen Kontext aber sicherlich zumutbar.

lg
peter

>> >From: "vonelise" <lis@moonman.com>
>> >To: sieglinde.groessinger@gmx.de, utschka@hotmail.com, lieon@lion.cc
>> >Subject: FWD:Fwd: justdoit
>> >Date: Wed, 28 Feb 2001 14:00:19 -0600
>> >
>> >
>> >----------------------------------------------
>> >Original Message
>> >From: "marx marvellous"<moisnmoi@hotmail.com>
>> >Subject: Fwd: Just Forward It-an interesting one
>> >Date: Sun, 25 Feb 2001 15:21:31 +0100
>> >
>> > >>a good one...
>> > >> > > just read it!
>> > >> > > >
>> > >> > > >I don't usually forward email, but this one was has
>> > >> > > interest:
>> > >> > > >
>> > >> > > >Subject: Just Forward It.
>> > >> > > >Date: Thu, 15 Feb 2001 22:33:05 +0000
>> > >> > > >
>> > >> > > >
>> > >> > > >Nike now lets you personalize your shoes by
>> > >> > > submitting a word or phrase
>> > >> > > >which
>> > >> > > >they will stitch onto your shoes, under the swoosh.
>> > >> > >  So Jonah Peretti
>> > >> > > >filled
>> > >> > > >out the form and sent them $50 to stitch
>> > >> > > "sweatshop" onto his shoes.
>> > >> > > >
>> > >> > > >Here's the responses he got... fun and games with
>> > >> > > Nike...
>> > >> > > >
>> > >> > > >* * * * * * * * * * * * * * * * * * * * * * * * * *
>> > >> > > * * * * * *
>> > >> > > >
>> > >> > > >From: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Your NIKE iD order was cancelled for one or more of
>> > >> > > the following reasons:
>> > >> > > >
>> > >> > > >1) Your Personal iD contains another party's
>> > >> > > trademark or other
>> > >> > > >intellectual
>> > >> > > >property
>> > >> > > >2) Your Personal iD contains the name of an athlete
>> > >> > > or team we do not have
>> > >> > > >the legal right to use
>> > >> > > >3) Your Personal iD was left blank.  Did you not
>> > >> > > want any personalization?
>> > >> > > >4) Your Personal iD contains profanity or
>> > >> > > inappropriate slang, and besides,
>> > >> > > >your mother would slap us.
>> > >> > > >
>> > >> > > >If you wish to reorder your NIKE iD product with a
>> > >> > > new personalization
>> > >> > > >please
>> > >> > > >visit us again at www.nike.com
>> > >> > > >
>> > >> > > >Thank you, NIKE iD
>> > >> > > >
>> > >> > > >
>> > >> > > >From: "Jonah H. Peretti" <peretti@media.mit.edu
>> > >> > > >To: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Greetings,
>> > >> > > >
>> > >> > > >My order was canceled but my personal NIKE iD does
>> > >> > > not violate any of the
>> > >> > > >criteria outlined in your message.  The Personal iD
>> > >> > > on my custom ZOOM XC
>> > >> > > >USA
>> > >> > > >running shoes was the word "sweatshop."
>> > >> > > >
>> > >> > > >Sweatshop is not:
>> > >> > > >1) another's party's trademark,
>> > >> > > >2) the name of an athlete,
>> > >> > > >3) blank, or
>> > >> > > >4) profanity.
>> > >> > > >
>> > >> > > >I choose the iD because I wanted to remember the
>> > >> > > toil and labor of the
>> > >> > > >children that made my shoes.  Could you please ship
>> > >> > > them to me immediately.
>> > >> > > >
>> > >> > > >Thanks and Happy New Year, Jonah Peretti
>> > >> > > >
>> > >> > > >From: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Dear NIKE iD Customer,
>> > >> > > >
>> > >> > > >Your NIKE iD order was cancelled because the iD you
>> > >> > > have chosen contains,
>> > >> > > >as
>> > >> > > >stated in the previous e-mail correspondence,
>> > >> > > "inappropriate  slang". If
>> > >> > > >you
>> > >> > > >wish to reorder your NIKE iD product with a new
>> > >> > > personalization please
>> > >> > > >visit
>> > >> > > >us again at nike.com
>> > >> > > >
>> > >> > > >Thank you, NIKE iD
>> > >> > > >
>> > >> > > >
>> > >> > > >From: "Jonah H. Peretti" <peretti@media.mit.edu
>> > >> > > >To: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Dear NIKE iD,
>> > >> > > >
>> > >> > > >Thank you for your quick response to my inquiry
>> > >> > > about my custom ZOOM XC USA
>> > >> > > >running shoes.  Although I commend you for your
>> > >> > > prompt customer service, I
>> > >> > > >disagree with the claim that my personal iD was
>> > >> > > inappropriate slang.  After
>> > >> > > >consulting Webster's Dictionary, I discovered that
>> > >> > > "sweatshop" is in fact
>> > >> > > >part of standard English, and not slang. The word
>> > >> > > means: "a shop or factory
>> > >> > > >in which workers are employed for long hours at low
>> > >> > > wages and under
>> > >> > > >unhealthy
>> > >> > > >conditions"  and its origin dates from 1892.  So my
>> > >> > > personal iD does meet
>> > >> > > >the
>> > >> > > >criteria detailed in your first email.  Your web
>> > >> > > site advertises that the
>> > >> > > >NIKE iD program is "about freedom to choose and
>> > >> > > freedom to express who you
>> > >> > > >are."  I share Nike's love of freedom and personal
>> > >> > > expression.  The site
>> > >> > > >also
>> > >> > > >says that "If you want it done right...build it
>> > >> > > yourself."  I was thrilled
>> > >> > > >to
>> > >> > > >be able to build  my own shoes, and my personal iD
>> > >> > > was offered as a small
>> > >> > > >token of appreciation for the sweatshop workers
>> > >> > > poised to help me realize
>> > >> > > >my
>> > >> > > >vision.  I hope that you will value my freedom of
>> > >> > > expression and reconsider
>> > >> > > >your decision to reject my order.
>> > >> > > >
>> > >> > > >Thank you, Jonah Peretti
>> > >> > > >
>> > >> > > >
>> > >> > > >From: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Dear NIKE iD Customer,
>> > >> > > >
>> > >> > > >Regarding the rules for personalization it also
>> > >> > > states on the NIKE  iD web
>> > >> > > >site that "Nike reserves the right to cancel any
>> > >> > > personal iD
>> > >> > > >up to 24 hours after it has been submitted".  In
>> > >> > > addition, it further
>> > >> > > >explains:  "While we honor most personal iDs, we
>> > >> > > cannot honor every one.
>> > >> > > >Some may be (or contain) other's trademarks, or the
>> > >> > > names of certain
>> > >> > > >professional sports teams, athletes or celebrities
>> > >> > > that Nike does not
>> > >> > > >have  the right to use.  Others may contain
>> > >> > > material that we consider
>> > >> > > >inappropriate or simply do not want to place on our
>> > >> > > products.
>> > >> > > >Unfortunately,
>> > >> > > >at times this obliges us to decline personal iDs
>> > >> > > that may  otherwise seem
>> > >> > > >unobjectionable.  In any event, we will let you
>> > >> > > know if we decline your
>> > >> > > >personal iD, and we will offer you the chance to
>> > >> > > submit another."  With
>> > >> > > >these
>> > >> > > >rules in mind, we cannot accept your order as
>> > >> > > submitted.  If you wish to
>> > >> > > >reorder your NIKE iD product with a new
>> > >> > > personalization please visit us
>> > >> > > >again
>> > >> > > >at www.nike.com
>> > >> > > >
>> > >> > > >Thank you, NIKE iD
>> > >> > > >
>> > >> > > >
>> > >> > > >From: "Jonah H. Peretti" <peretti@media.mit.edu
>> > >> > > >To: "Personalize, NIKE iD"
>> > >> > > <nikeid_personalize@nike.com
>> > >> > > >Subject: RE: Your NIKE  iD order o16468000
>> > >> > > >
>> > >> > > >Dear NIKE iD,
>> > >> > > >
>> > >> > > >Thank you for the time and energy you have spent on
>> > >> > > my request.  I have
>> > >> > > >decided to order the shoes with a different iD, but
>> > >> > > I would like to make
>> > >> > > >one
>> > >> > > >small request.  Could you please send me a color
>> > >> > > snapshot of the
>> > >> > > >ten-year-old
>> > >> > > >Vietnamese girl who makes my shoes?
>> > >> > > >
>> > >> > > >  Thanks,
>> > >> > > >Jonah Peretti
>> > >> > > >
>> > >> > > >
>> > >> > > ><no response>
>> > >> > > >
>> > >> > > >
>> > >> > > >As one forwarder writes:
>> > >> > > >
>> > >> > > >... this will now go round the world much farther
>> > >> > > and faster than any  of
>> > >> > > >the
>> > >> > > >adverts they paid Michael Jordan more than the
>> > >> > > entire wage packet of all
>> > >> > > >their sweatshop workers in the world to do...
>> > >> > > >
>> > >> > > >I normally avoid making a plea to pass on these
>> > >> > > things,  but this time I
>> > >> > > >say:
>> > >> > > >
>> > >> > > >JUST DO IT
>> > >> >
>> > >> >
>> >
>>
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